Doesn't it seem that whenever your friends or family plan to go on vacation, they're busting at the seams to talk about it? They'll bring it up at family dinner and post it on social media long before leaving.
Vacation rental properties need to take the same approach. They must tell the world about their property as much as possible to increase bookings. The difference is that they must word it carefully so they don't overdo it but make the property attractive.
Read on to learn the best vacation rental marketing strategies.
Optimize Your Listing
Optimizing your listings is one of the first and most important vacation rental marketing strategies. They're the first impression potential guests get of your property.
Highlight your property and its unique features. Showcase unique amenities such as:
- Fully equipped kitchens
- Hot tubs
- Free wi-fi
Call out its proximity to local attractions. Orlando is known as the theme park capital of the world. It has more than any other city in the world, including:
- Magic Kingdom
- Epcot
- Universal Studios
Only use professional photos. They'll show your property in its best light and prove that you actually have the amenities you're advertising.
Use Multiple Platforms
Once you've crafted the perfect listing, advertise it on as many vacation rental advertising platforms as possible. Put it u
You can take advantage of these platforms' popularity and existing user base. Customers who are already browsing these sites will see your listing, which helps boost rental bookings.
Use Multiple Online Vacation Rental Marketing Strategies
A website is one of the first and most important methods of online marketing for rentals. Provide informative content such as blog posts. It'll improve your SEO or search engine optimization to ensure you always show up at the top when guests type "vacation home near me" into a search engine.
Social media and email help you connect with your audience. Let them know about limited-time deals. Send discounts to encourage repeat vacation rental bookings.
Encourage your audience to leave reviews you can plaster on all your marketing efforts. A BrightLocal report says that at least 42% of consumers trust them as much as personal recommendations.
Use the Best Pricing Strategies
Keeping the same rate all year long isn't the best strategy. You need to adjust it to attract more guests and ensure a steady vacation rental income all year round. That means a combination of several pricing strategies.
Dynamic pricing adjusts according to demand. You lower your rates in the off-season, then raise them during peak seasons.
You can also offer discounts and promotions. These can be for:
- Last-minute or early-bird bookings
- Longer stays
- Seasonal events
You can also base your rates on the number of guests. To encourage larger groups to come, offer group or family packages with lower rates and attractive features.
Get Vacation Property Rental Management
The best vacation rental marketing strategies include optimizing your listings, posting on various listing sites, utilizing online marketing methods, and finding the best pricing strategies.
At PMI Metro Lakes, we have over 20 years of experience managing property in all real estate sectors, including residential, commercial, and short-term rentals. We provide exceptional customer service and efficient management.
We'll help maximize the value of your property and the experience of every guest. Contact us to get started today.
